Celebrating Bondi spirit: Brand Collaboration
At ili the studio, we believe in the power of brand collaboration to bring communities closer together and highlight the creativity of local businesses. On Wednesday 24th September, we had the privilege of organising and coordinating an event that perfectly captured the Bondi vibe: friendly, fun, and effortlessly stylish.
The event took place at the brand-new Bonnibel Hotel in Bondi Junction, a modern and vibrant space that set the stage for a celebration of three iconic Bondi brands:
• Bondi Liquor Co – the first small-batch distillery in Bondi, known for its handcrafted spirits inspired by coastal living.
• Between the Flags – a much-loved Bondi clothing brand, embodying the laid-back beach lifestyle through timeless apparel.
• Bonnibel – the stylish new addition to Bondi Junction’s hospitality scene, offering a fresh, design-driven experience.
A Creative Collaboration with a Bondi soul
Our vision was to highlight the authentic essence of Bondi Beach culture while showcasing how local brands can come together to create something greater than the sum of their parts. At ili the studio, we carefully curated concepts and directed the shoots to emphasise the synergy between the three brands.
To truly bring this project to life, we collaborated with local models who naturally embodied the friendly, coastal energy of Bondi. Their presence allowed us to capture moments that felt authentic, spontaneous, and in tune with the fun Bondi lifestyle we wanted to highlight.
Every detail of the event reflected the spirit of Bondi, from the casual yet chic styling, to the storytelling that tied together spirits, fashion, lifestyle, and the people who make this community so unique.
Why local brand collaborations matter
Supporting local Bondi businesses is at the heart of what we do. By fostering collaborations, we not only give visibility to creative brands but also reinforce the sense of community that makes Bondi so special. Events like this are a reminder that brand partnerships can be both strategic and authentic, bringing people together in a meaningful way.
Looking ahead
This project is only the first edition of what we want to continue doing.
Our mission is to keep creating experiences that celebrate creativity, connection, and community. Whether it’s through brand activations, events, or creative direction, we’ll continue to amplify the voices of Bondi’s local brands and share the energy of this iconic coastal hub with a wider audience.
If you’re a brand looking to collaborate or create something unique in Bondi, get in touch with us at ili the studio, we’d love to bring your vision to life.
