
UGC by ili ink
Authentic. Aesthetic. Impactful. I create natural, on-brand Reels and lifestyle imagery that tell your product’s story in a way your audience actually wants to watch.

I create UGC reels
I create authentic, story-driven content that feels like a trusted friend’s recommendation, not an ad. My style blends warmth, elegance, and a touch of French flair, with a focus on food, lifestyle, fashion, and the entrepreneurial journey.
From beautifully plated dishes to behind-the-scenes brand moments, I capture visuals that inspire connection, spark curiosity, and make your audience want to be part of your story.
Based in Sydney.
& Photo Content
• Styled product shots
• Lifestyle portraits
• Natural flatlays & behind-the-scenes vibes
We worked together

Equipment
I shoot with a Sony Alpha camera and an iPhone 16 Pro Max, giving me the flexibility to create both high-quality cinematic content and quick, engaging mobile-style videos, perfect for any platform or vibe.

Why work with me?
I'm Emilie, a French creative based in Sydney,
with 10+ years of experience in branding and visual storytelling.
I blend design, strategy and style to create content that connects.
I’m a good fit if you’re looking for:
✔️ Natural, minimal and lifestyle aesthetic
✔️ Creative direction + execution
✔️ Someone reliable, communicative, and easy to brief (as my main job is to work to manage brands accounts, I know the hustle of working with content creators!)
✔️ Content you can reuse across socials, ads, and emailings

Belle & Bloom
"Always such a pleasure working with Emily! She’s reliable, always on time, and has an incredible eye for trends. As a content creator, she has an excellent sense of style and tone, and she’s equally talented in photography and all areas of graphic design. Her work is consistently fresh, stylish, and perfectly on brief, bringing great energy and a professional approach to every project. Looking forward to many more collaborations together!" - Zhanna, Fashion Designer & Marketing Manager

Bondi Liquor Co
"Emilie has been a revelation since she took over our marketing functions here at Bondi Liquor Co. She has been able to create and deliver a very focused strategy and well executed deliverables. It was amazing how she immersed herself in our brand and helped clarify who we are and what we stand for. Her advice and direction has been instrumental in building the path forward. I value her inputs and support and highly recommend her services!" - Adrian - Founder

Tolu Australia
"I had the pleasure and blessing of working with Emilie Fayat on a brand activation for my business, Tolu Australia, at Bitton, where she curated a beautiful market experience that supported small business owners and delighted the local community. Emilie also led a successful collaboration between my brand and Bondi Liquor, where she was managing social media at the time. She developed a thoughtful collaboration strategy that included a giveaway, content shoot, and brand activation—creating value for both businesses.I wholeheartedly recommend Emilie for her professionalism, creativity, and genuine care for her clients. Her ability to connect people, build community, and drive engagement is a true asset to any brand or business." - Liliana - Founder

French Australian Chamber of Commerce & Industry - Sydney
"It was a pleasure working with Emilie as our Marketing & Communication Assistant. During her time with us, she demonstrated exceptional creativity in crafting visuals for our events, logo creations, and various templates, truly capturing the essence of our brand. Her innovative approach to social media strategy significantly strengthened the image of our chamber and helped us engage our audience in new and meaningful ways. Beyond her impressive skills, Emilie brought a wonderfully positive attitude to the team. Her communicative energy made collaboration not only productive but also enjoyable. It was a real pleasure working together with her!I highly recommend Emilie to any organization looking for a talented marketing professional who can make a real impact!" Fanny, Head of Marketing

Boot & Cats Agency
"I have had the pleasure of working with Emilie for the past two years. She is very creative and has demonstrated an important ability to use her skills to help deliver a message to a broad audience. She is very conscientious, understands the importance of deadlines and willing to work within an assigned budget. Emilie also takes great pride in her work and demonstrates the desire to produce to a level of excellence." Audrey - Co-founder