Capturing the Soul of a Greek Deli

At ili the studio, we believe every brand has a story worth telling — one that goes beyond visuals to connect with people on an emotional level. Our recent photoshoot with Omeio, a Greek deli in the heart of Paddington, was the perfect example of how we bring brand stories to life through authentic, human-centered creative direction.

A Collaboration Built on Shared Values

From the moment we met Nikolas, the founder of Omeio, we felt his passion for Greek culture, hospitality, and quality. Omeio isn’t just a deli — it’s a piece of Greece transported to Paddington. Every product, from the olive oil to the pastries, carries a story of craftsmanship, heritage, and love for good food.

Our role as a creative studio was to translate this spirit into images and videos that reflect Omeio’s true essence. We approached this project not just as photographers, but as storytellers — crafting visuals that communicate the brand’s warmth, authenticity, and sense of community.

A Photoshoot Focused on People and Meaning

The heart of this shoot was clear — to capture the human essence of the brand. We wanted every image to feel warm and real, just like Omeio itself. From styling the shelves to showcasing the rich textures and vibrant colours of each dish, our goal was to create a visual story that evokes the feeling of being in Greece — authentic, inviting, and full of life.

Your Story, Through Our Lens

At ili the studio, we’re more than a creative team, we’re your creative hub, and your partners in bringing your story to life.
We help brands communicate who they are through meaningful visuals, thoughtful branding, and storytelling that feels human.

Because creativity starts with connection.