The Halloween brand collaboration of Bondi Liquor Co & Sugar Daddies
Halloween 2025 just got a whole lot sweeter — and spookier — thanks to the latest brand collaboration between Bondi Liquor Co and Sugar Daddies. At ili the studio, we connect brands that complement each other, creating partnerships that tell stories.
A Perfect Match: Bondi Liquor Co x Sugar Daddies
Bondi Liquor Co, known for its expertly crafted cocktails and the Bondi spirit, teamed up with Sugar Daddies, a local artisan candy brand, to create a one-of-a-kind Halloween experience. By combining local handcrafted cocktails with artisan sweets, this collaboration perfectly illustrates how the right brands can amplify each other’s strengths and create something truly memorable.
The Importance of Brand Collaborations
In today’s crowded market, brand collaborations are more than a marketing strategy, they are a way to connect with new audiences, build authentic experiences, and strengthen brand identity.
This is exactly what we aimed to achieve with Bondi Liquor Co and Sugar Daddies: a visual and experiential story where cocktails meet candies, combining flavour, craft, and creativity into a Halloween celebration.
What We Created
Through photography, content creation, and strategic storytelling, we captured the playful, spooky, and sweet essence of the collaboration. The visuals showcase the magic of handcrafted cocktails alongside artisan candies, highlighting the craft, quality, and creativity both brands bring to the table.
The campaign is a perfect example of how brand alignment and collaboration can enhance storytelling, drive engagement, and leave a lasting impression on your audience.
Join the Halloween Celebration
To experience this collaboration in real life, join us on Friday, 31 October 2025 at Bondi Liquor Co Bar, 15 O’Brien St, Bondi Beach NSW 2026. Enjoy bold cocktails, artisan candies, and a fun, festive atmosphere that celebrates creativity, craft, and collaboration.
