Behind the scenes of a content day at Bitton
At ili the studio, one of our favourite things is bringing brands to life through storytelling and visuals. Recently, we spent a full content day at Bitton, capturing the essence of this much-loved Sydney café, restaurant, and gourmet brand. From steaming plates of French-inspired cuisine to warm hospitality and lifestyle moments, our goal was to create a bank of content that celebrates everything Bitton stands for.
About Bitton
For over 25 years, Bitton Gourmet has been a staple of Sydney’s food scene. Founded by French Chef David Bitton, the brand is known not only for its two restaurants in Rose Bay and Alexandria but also for its popular range of gourmet products—from sauces to spice blends—that bring French flavours into Australian homes.
Bitton is more than just a restaurant; it’s a community hub where locals gather for coffee, breakfast, dinner, and special celebrations. Capturing this atmosphere was at the heart of our content day.
What We Created
Our content day at Bitton focused on producing versatile, high-quality visuals and storytelling pieces that can be used across social media, website updates, newsletters, and press features. Here’s a glimpse into what we covered:
• Food Photography
We shot Bitton’s signature dishes, from delicate entrées to indulgent desserts, with a focus on textures, colours, and ingredients that make the menu so inviting.
• Lifestyle & Atmosphere
Beyond the food, we highlighted the community spirit—customers sharing a coffee, chefs at work in the kitchen, and the friendly staff that create the Bitton experience.
• Product Spotlights
Bitton’s gourmet range deserved its own spotlight. We styled and shot their signature sauces and condiments, giving them a fresh look for online promotions and retail features.
• Video Content & Reels
Short-form video is key for engagement, so we filmed dynamic snippets of the chefs plating, customers enjoying their meals, and behind-the-scenes moments that bring authenticity to the brand’s social media.
Why Content Days Matter
For a brand like Bitton, consistent and professional content is essential. A well-planned content day creates a library of assets that can be repurposed for months. This ensures their online presence is as polished and vibrant as the in-person dining experience.
At ili the studio, we believe that restaurants and food brands thrive when their story is told visually. Whether it’s through photography, video, or social media strategy, content days help brands like Bitton connect with their community, attract new customers, and strengthen brand recognition.
Let’s create together
Working with Bitton Gourmet on this content day was a reminder of how powerful visual storytelling can be. If you’re a restaurant, café, or lifestyle brand in Sydney looking to elevate your digital presence, ili the studio can help you plan and execute content days tailored to your business.
> Get in touch today to start creating content that truly tells your story.
