Personal Branding Shoot for DJ Bianca
Portraits on the cliffs of Bondi for a soul that brings the heat
When Bianca – our vibrant giveaway winner on Instagram – reached out to claim her prize, we knew immediately that this shoot was going to be special. A Sydney-based DJ with a magnetic personality and a sound rooted in tropical, Afrobeat, and soulful rhythms, Bianca brings sunshine and groove wherever she goes.
So, for her personal DJ book, we wanted photos that matched her energy – bold, bright, and unapologetically her. And what better place than the cliffs of Bondi for a shoot that’s all about coastal soul and colourful vibes?
The Brief: portraits with purpose
This wasn’t just a photoshoot. It was a visual introduction to who Bianca is as an artist. We aimed to capture the essence of her sound – warm, bold, playful – with images she could use across her DJ portfolio, press kit, social media, and event posters.
We asked:
If her music had a landscape, what would it look like?
The answer: Wind in her hair, waves crashing below, golden sun glowing on colourful outfits, and the rhythm of the ocean echoing her beats.
The shoot: Colour, Coastline & Character
Perched on the iconic cliffs of Bondi, we played with movement, natural light, and joyful expression. Bianca wore flowing, vibrant outfits that reflected her tropical influences, bringing her full personality to the lens.
Every frame was infused with her unique mix of confidence, creativity, and rhythm – from strong editorial-style portraits to candid moments of laughter and light.
The takeaway: why Personal Branding matters
Whether you're a DJ, designer, or small business owner, your personal brand is your story. It's how you show the world what makes you you. And in a sea of content and creators, a strong visual identity helps you stand out, connect with your audience, and attract the right opportunities.
For creatives like Bianca, having a cohesive portfolio of images that reflect her style, sound, and spirit is key to building a brand that books gigs, grows a following, and tells the story before she even hits play.
