Oxalis - rebranding
Oxalis Nouméa is a premier women’s wellness center dedicated to helping women feel their best, both inside and out. Located in the heart of Nouméa, Oxalis offers a range of services designed to promote relaxation, empowerment, and self-care. Their treatments focus on addressing the unique physical, emotional, and spiritual needs of women, creating a sanctuary where they can recharge, reconnect, and embrace their femininity. Whether it’s through massage therapy, skin care, or well-being consultations, Oxalis is committed to offering women a holistic approach to health that nurtures and restores.
The goal of the rebrand was to create an identity that speaks directly to Oxalis' mission of empowering women through wellness. The visual refresh needed to balance luxury, calm, and femininity with the brand’s deep-rooted commitment to natural beauty and holistic health.
What I Did
• Logo Redesign – The new logo emphasises the Oxalis flower, symbolising femininity, renewal, and growth. The design is elegant and modern, with delicate lines to convey the gentle yet powerful nature of the services Oxalis provides to women.
• Colour Palette & Typography – A sophisticated colour palette was chosen, blending soft greens, muted pinks, and earthy neutrals, reflecting Oxalis' focus on natural healing and feminine energy. The typography was selected to be both elegant and approachable, creating a luxurious yet welcoming feel.
• Branding Collateral – Designed cohesive branding materials, including business cards, brochures, and promotional content. The materials reflect the center’s nurturing approach while maintaining a modern, high-end feel that speaks to Oxalis’ upscale clientele.
