Content creation for SD Candies
Bringing the Candy Magic of Sugar Daddies to Life
When Sugar Daddies – the online candy shop that’s all about fun, flavour, and a cheeky twist – asked us to create content for their latest campaign, we knew this wasn’t going to be your average product shoot.
From the moment we stepped into the kitchen, the energy was contagious: bright colours, mouth-watering treats, and a team as sweet as their creations.
Our mission? Capture the playful, bold, and Rock'n'roll personality of Sugar Daddies – from the handmade lollies to their quirky merch and behind-the-scenes kitchen magic.
The Concept
We designed the shoot to reflect the candy chaos and cheeky attitude that make Sugar Daddies so iconic. Think high-contrast backgrounds, cheeky props, colourful close-ups, and candid moments with the team doing what they do best: cooking up happiness with FUN.
We wanted to show that Sugar Daddies isn’t just a candy shop – it’s an experience, a vibe, a sugar-coated lifestyle.
What we shot
• Team-in-action moments – flour flying, laughter flowing, and lollies spinning
• Merch photography with playful, feel-good styling that screams: wear your sugar love proud
• Close-ups that make your mouth water – because you don’t just eat Sugar Daddies candy, you crave it
Why it matters
In a digital world, content is how customers taste your brand before they ever place an order. Our goal was to make every photo feel like a sugar rush – full of joy, colour, and character. Because for Sugar Daddies, candy isn’t just candy. It’s a mood.
