
Save Juice - brand strategy refresh
Save Juice is a wellness-focused concept store located in Nouméa, New Caledonia, dedicated to promoting a healthy lifestyle through a curated selection of high-quality products. The store specialises in offering top-tier juice extractors from renowned brands like Hurom, Kuvings, and Angel, as well as Blendtec blenders suitable for both personal and professional use.
For the rebranding, the goal was to refine the visual identity and refresh the website to reflect the brand’s mission in a more modern, vibrant, and engaging way.
What I Did
• Brand Identity Upgrade – A refreshed, dynamic look with a playful yet premium feel, aligning with the brand’s sustainability values.
• Website Refresh – A more intuitive, visually appealing design to showcase products, the brand’s story, and its environmental impact.
• Social Media Content – New creative assets to enhance online presence and communicate the brand’s purpose effectively.
The result? A brand that feels fresh and energising, with a strong digital presence that connects with eco-conscious consumers.
Rebranding will be launch later in 2025!