
Montmartre Store - Content creation
I had the pleasure of working with Montmartre Store, a charming boutique located in Manly, Sydney, offering a curated selection of vintage treasures from France, as well as beautiful French brands for decor, clothing, and bedding. Known for its timeless pieces and Parisian-inspired aesthetic, Montmartre Store brings the elegance of French style to the heart of Sydney.
For six months, I was responsible for content creation and social media management, ensuring their online presence reflected the store's unique offering and captured the spirit of French artistry and craftsmanship. My role involved crafting a visually cohesive social media strategy, highlighting the boutique’s vintage items, luxurious French decor, and chic fashion collections.
Through a blend of lifestyle photography, product features, and behind-the-scenes glimpses, I curated engaging content that resonated with Montmartre’s community, creating a consistent brand story across platforms. I also leveraged Instagram stories to showcase new arrivals, sales promotions, and styling tips, further engaging customers and encouraging them to connect with the brand.
Throughout our collaboration, Montmartre Store's online presence flourished, building a loyal following and positioning the boutique as a must-visit destination for French vintage finds and high-end homewares in Sydney.