La Green Fabrik - Crafting concept & candles labels
At La Green Fabrik, every product tells a story—one of nature, sustainability, and thoughtful craftsmanship. When it came to designing the concept and labels for their candle collection, we wanted to ensure that every detail reflected their brand's values and aesthetic. Here’s a behind-the-scenes look at the creative process that brought these labels to life.
Defining the concept
The first step was to establish a clear vision for the candle collection. We aimed to create a line that embodied:
• Natural ingredients – their candles are made from soy and coconut wax, and infused with essential oils, making them eco-friendly and safe for indoor use.
• Five unique ambiances – each candle is linked to a specific semi-precious stone, creating a unique sensory experience inspired by its energy and properties.
• Minimalist elegance – the design needed to be clean, modern, and timeless, appealing to customers who appreciate simplicity with a touch of sophistication.
• Sustainability – every material, from the label paper to the packaging, had to align with their commitment to reducing environmental impact.
Designing the labels
Once the concept was in place, it was time to translate it into a visual identity. We focused on the following key elements:
1. Color Palette & Typography
We opted for earthy, muted tones to reinforce the natural and organic essence of La Green Fabrik. Each candle’s label incorporates colours inspired by its corresponding semi-precious stone, enhancing the connection between the product and its unique ambiance. The typography is refined yet approachable, ensuring readability while maintaining a premium feel.
2. Materials & Printing
Choosing the right label material was crucial. We selected recycled kraft paper for a rustic, organic touch and partnered with an eco-friendly printing service to keep our carbon footprint minimal.
3. Messaging & Branding
Each label features:
• The candle’s scent profile, described in a way that evokes an immersive experience.
• A short, poetic tagline that connects with our audience on an emotional level.
• Essential product information, such as burn time and care instructions, presented clearly and concisely.
• A reference to the semi-precious stone associated with the candle, highlighting its energy and benefits.
The Final Product
After rounds of testing, refining, and ensuring consistency across the collection, we arrived at labels that perfectly encapsulate the spirit of La Green Fabrik. More than just packaging, they serve as an extension of the brand’s philosophy—where beauty meets sustainability and each candle offers a unique experience inspired by nature’s treasures.
Looking Ahead
As they continue to grow, they remain committed to innovation in design and sustainability. Their candle labels are just one example of how they bring their eco-conscious vision to life, and we’re excited to explore new ways to enhance their product experience.