Joining the VUOI Jewellery Treasure Hunt: A Creative Collaboration

At ili the studio, we love when creativity meets community – and that's exactly what happened when I joined the team at VUOI Jewellery to work on their beautiful Treasure Hunt Campaign.

For two vibrant days, I stepped into their world of golden hoops, bold designs, and sun-drenched storytelling. VUOI’s team welcomed me with warmth and good vibes – it was the kind of creative energy that sparks magic. Together, we crafted a playful and engaging email campaign designed to invite their community on a golden adventure.

My role? I was in charge of creating all five EDMs that formed the backbone of the campaign. Each one was a clue, a step, a story – guiding VUOI’s customers along a fun, interactive treasure map that brought their brand to life in a new and exciting way. Think bold copy, eye-catching visuals, and just the right amount of sparkle ✨

This campaign was more than just marketing – it was about connecting. With VUOI’s stunning jewellery as the hero, and a generous final giveaway featuring five beloved Australian brands, it felt like being part of something bigger. A celebration of women, beauty, and the joy of discovery.

I’m proud to have been part of such an authentic project – and even prouder to support a brand that values community, creativity, and good design.