Cube - Marketing Management
I had the privilege of working as Marketing Manager for Cube by Corinne Henrion, a unique French jewellery brand based in New Caledonia known for its handmade creations inspired by fashion, art, and architecture. Over the course of 2.5 years, I played a key role in leading the brand’s overhaul, driving its local marketing strategy, and positioning Cube as a contemporary, high-quality jewellery brand with a growing global presence.
Key Achievements:
• Brand Identity Creation: I led the rebranding of Cube, developing a refined and modern brand identity that represented the elegance and sophistication of the jewelry line. The new identity provided a fresh, cohesive look and feel across all touchpoints, helping Cube stand out in both local and international markets.
• Partnerships & Events: I led collaborations with local and international brands, influencers, and key events, including Cube’s partnership with Miss New Caledonia editions in 2021 and 2022. These strategic partnerships raised the brand’s profile and established Cube as a standout in the fashion and jewellery industry.
Through these efforts, Cube by Corinne Henrion achieved an elevated brand presence,, and garnered significant attention in both the jewellery and fashion communities. I’m proud to have been part of this exciting transformation and the growth of such an iconic New Caledonian brand.
