Carsud - collaboration

On 25th November 2022, Carsud took a bold step to raise awareness and show their support for women’s rights by participating in the International Day for the Elimination of Violence Against Women. As part of their commitment to fighting gender-based violence, Carsud wanted to deliver a clear and impactful message, engaging their community, employees, and customers alike.

I had the privilege of working on a campaign that included T-shirts, posters, and social media content to help spread this important message. The goal was to show Carsud’s dedication to women’s rights, and ensure that every woman, whether a collaborator, customer, or member of the community, felt supported and valued.

Campaign Deliverables:

• T-shirt Design – A limited-edition T-shirt was created for Carsud's staff and customers, featuring a strong, empowering message related to the fight against violence towards women. The design was minimal and impactful, aligning with the campaign's focus on awareness and support.

• Poster Design – A bold and clean poster was created for visibility within Carsud’s locations and public spaces. The poster highlighted the commitment of Carsud to advocating for women’s rights and combating violence, ensuring the message was seen by as many people as possible.

• Social Media Campaign – A social media campaign ran across Carsud's platforms. Posts featured photos of the T-shirt design, empowering statements, and quotes, and encouraged followers to share their support. This campaign reached thousands, ensuring a wider conversation about violence against women in New Caledonia.

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