
Bed&Biking – Brand Identity Creation
Bed & Biking is a unique Airbnb concept in Normandy, designed for cycling enthusiasts looking for a cozy and bike-friendly stay. Combining comfort with adventure, the brand offers a seamless experience for travelers who want to explore the region on two wheels.
For this project, the goal was to create a visual identity that reflects movement, freedom, and the charm of Normandy, while maintaining a sleek and modern look.
What I did
Logo Design – A dynamic and minimalist logo capturing the essence of cycling and travel.
Colour Palette & Typography – A balance between earthy, natural tones and fresh, modern accents to convey both warmth and adventure.
Brand Guidelines – A structured identity system to ensure consistency across all touchpoints.
The result? A brand that speaks to cycling lovers, offering them a place where they can rest, recharge, and continue their journey with ease.
They're launching their services in May 2025!